Fitness built for women —
not adapted for them.
For decades, fitness advice was designed around men’s bodies and handed to women unchanged. We’re building the opposite: coaching that starts from how a woman’s body actually works.
Her Fitness AI is an AI fitness and nutrition app for women, built around the menstrual cycle. Its coach, Mira, creates personalised workout and meal plans that adapt every day to your goals, schedule, and cycle phase. New members get a 15-day free trial of Premium; after that, Premium is $9.99/month or $59.99/year, while cycle tracking and logging stay free. The app is available on Google Play, with iOS coming soon.
We kept meeting women who felt like they were failing their fitness app — when really, the app was failing them.
Generic plans ignored energy that rises and falls across the month. Calorie trackers turned eating into a chore. Nothing accounted for pregnancy, postpartum, or the simple reality of a busy week. So we built Mira — an AI coach that listens, adapts, and explains, instead of prescribing the same week to everyone.
Today Her Fitness AI helps women train with their bodies: strength when they’re primed for it, recovery when they need it, and food that fuels rather than punishes.
What we believe
Body-literate
Cycle phases, pregnancy, postpartum — we design for the real physiology, not a one-size template.
Private by default
Health data is sensitive. Yours is used only to help you — never sold, never shared to advertisers.
Kind, not punishing
Progress comes from consistency, not guilt. Mira meets you where you are, every single day.